Career
10+ years of enterprise platform experience — architecture, engineering, and delivery across global Salesforce implementations.
Results-driven Salesforce Technical Architect with 10+ years of hands-on enterprise platform expertise, specialising in architecture design, complex system integration, and technical governance across multi-cloud Salesforce deployments. Proven track record leading end-to-end technical delivery at global consultancies — designing scalable Apex frameworks, LWC component libraries, and event-driven integration architectures connecting Salesforce to Zuora, HubSpot, AWS Redshift, and Pentaho DI. Expert in Salesforce B2B & D2C Commerce on Core and headless commerce implementation. Adept at establishing engineering best practices, CI/CD pipelines, and large-scale data migration strategies.
Platform & Architecture
Development & Engineering
Integration & Data
DevOps & Delivery
Jan 2023 – Present
Salesforce Technical Architect
Merkle Switzerland (Dentsu Group)
Dual role as Technical Architect and Solution Architect across a portfolio of enterprise Salesforce implementations, driving technical strategy, hands-on engineering, and client advisory for Swiss and global accounts. Defined architecture standards, designed REST/SOAP integrations, led LWC component delivery, owned DevOps strategy, and produced technical proposals and RFP responses for multi-cloud opportunities.
Dec 2020 – Dec 2022
Senior Salesforce Developer
Merkle Serbia (Dentsu Group)
Technical lead on Experience Cloud and Service Cloud projects. Led solution design, managed a team of developers through code reviews and mentorship, built CI/CD infrastructure using SFDX and Git, and developed sophisticated LWC components for customer-facing Digital Experience Sites.
Jan 2019 – Nov 2020
Lead Salesforce Developer & Technical Team Lead
Humanity.com
Promoted to technical lead — managed the Salesforce development team, drove Agile delivery, and led architectural improvements. Introduced structured sprint processes, integrated QA into the lifecycle, architected Tableau dashboards combining Salesforce data with AWS Redshift, and trained administrators in SQL and Tableau.
Apr 2017 – Dec 2018
Salesforce Developer & Administrator
Humanity.com
Full-stack Salesforce developer responsible for custom feature delivery, third-party integrations (AWS Redshift, Zuora, HubSpot, ZoomInfo), and day-to-day administration. Executed the full technical launch of Sales Cloud, Service Cloud, and Customer Community, and refactored legacy Apex codebases to a Trigger Handler framework.
Mar 2016 – Mar 2017
Salesforce Developer Intern
Plumlogix
Developed foundational Salesforce skills including Apex, Visualforce, JavaScript Remoting, Force.com Sites, REST API integrations, and Salesforce Reporting.
Apr 2025
Certified AI Associate
Jan 2025
Certified Agentforce Specialist
Sep 2024
Certified Application Architect
Sep 2024
Certified Platform Data Architect
Sep 2024
Certified Platform Developer
Oct 2023
Sharing & Visibility Architect
Jun 2023
Certified OmniStudio Developer
Mar 2023
Order Management Accredited Professional
Jan 2022
Certified Platform App Builder
Aug 2013 – Aug 2017
BS Computer Science
FAST-NUCES, Lahore
Focused on software engineering & mobile applications.